How Great Food Photos Can Increase Your Profits

With social media platforms like Instagram & Facebook and food delivery apps playing a major role in influencing dining decisions, having visually appealing food photos is more crucial than ever. Professional images create a lasting first impression, ensuring potential customers choose your business over the competition.

Brand Identity

Professional food photography conveys a sense of quality and professionalism, which can enhance a brand’s reputation and attract a discerning clientele. Customers associate good photography with high quality food and service, which makes them more willing to pay premium prices.

If your food business aims to attract such clientele, it is vital that your brand portrays high-end, luxurious images to convey this. Inadequately lit, unfocussed or poorly styled food images can make even the most delicious food look unappealing. By engaging the services of a food photographer you can ensure your photos give your business due credit and stand out from your competitors.

Influences Purchase Decisions

A survey found that 82% of consumers admit that seeing a mouth-watering food photo makes them more likely to order something they weren’t initially planning to. This means that restaurants, cafes and bakeries can increase average order values just by presenting their food in an enticing way.

It also helps businesses to up sell dishes. A beautifully shot dessert might tempt someone who only planned to order a main course or a stunning looking cocktail may be ordered in addition to a soft drink.

Higher Perceived Value

Research indicates that professionally taken food images can enhance the perceived value of menu items by up to 20%. If your dishes are perceived as more valuable, customers will be willing to pay a premium, directly increasing your profit margins.

Boost Online Ordering

Whether your food business offers online ordering through food delivery platforms such as Deliveroo and UberEats or directly via your website, ensure your customers can see high quality images of what they are about to order.

Studies have shown that use of professional images online can increase conversion rates by around 30% compared to those without. In addition, some food delivery platforms often prioritise restaurants with attractive photos, leading to higher visibility and more orders.

Social Media Engagement

Professional food photos can increase engagement on social media by around 30% compared to other types of imagery, with high quality images receiving up to 120% more engagement than low quality ones. Higher engagement means more likes, shares, comments and ultimately, more brand visibility and potential customers.

Social media users are more likely to follow and engage with food brands that post professional, eye-catching images. This leads to organic marketing, as people love to share appealing food photos, giving businesses free exposure such that a food business can significantly increase its followers and brand loyalty.

Having seen the value premium professional images can have for your food business, don’t let poor visuals hold your company back. Why not speak to us about how we can help to transform your food photos to drive customers through your doors and increase your profits.